In recent years video marketing has skyrocketed, with 83% of marketers turning to video in 2021. No matter what sector or industry you are in, video marketing is a powerful tool that your business should definitely be utilising.
With great hype, also comes great myths. We’ve picked out the biggest video marketing myths you might be faced with and shattered them with straight facts so that you can get the most out of your video marketing.
Here are 5 video marketing myths that might be holding your video content back.
#1 “Video Marketing is Overpriced!”
With the increasing number of businesses turning to video content, it’s becoming even more important to create quality content that stands out to your audience.
Many people have the assumption that video marketers just pluck a random figure out the air and run with it, but to create good quality content that will provide a good ROI, you’ll need to spend a little of that budget—but overpriced? Definitely not.
Below is an overview of what would go into creating a quality video for your brand.
#2 "Video is Dead"
We can’t stress how WRONG this is! Content creation is at an all-time high. More people watch short-form content than ever before, mainly due to the rise of TikTok, which now has 1 billion monthly active users.
Adverts and creative content are what works. With ever-changing algorithms, it’s important to keep up with the latest trends, and currently, video is that trend. Making good video content for your business is key to growing your brand.
#3 “Anyone Can Make a Good Video”
True, but also not so true.
Anyone with a camera or smartphone can make a video with time and training, even a great video. But it is insane to think that just because you have a camera or a smartphone, you can do as good a job or better than a dedicated company without the proper practice and experience.
We have almost 20 years of shared experience between us, and we’re still learning, developing and perfecting what we know.
By hiring professionals (like us), we can guarantee to save you time and money in the long run. With better quality videos and a full marketing team to plan, execute and track your metrics, you’ll increase brand awareness and boost sales.
#4 “One Video Fits All”
We see people and businesses do this all the time. They spend their budget on a great long-form video and then simply publish the exact thing across their website and socials. This is ok, but you’re aren’t not getting the most out of your content by doing this.
Social platforms all have different formats. Understanding and implementing this by creating different forms of the same content will help your video content go further. Here is a breakdown of the type and length of video content for different platforms.
#5 "Only Big Brands Can Make Good Videos"
In 2018, Coca Cola spent $4.11bn on advertising. That’s a lot of zeros.
For perspective and to keep it simple:
2017 Coca Cola made $36.21bn
2018 Coca Cola made $34.3bn
2017 Coke spent $3.96bn advertising
2018 Coke spent $4.11bn advertising
They spent $150 million more and made $2 billion less.
Big brands pump a crazy amount of money into their videos and advertising campaigns because they always want to be at the forefront of people’s minds, and it is becoming increasingly difficult to do so.
Big businesses make their money back, but their ROI is usually a lot lower than small businesses.
A small business could spend a few thousand pounds on a video and most likely will make 4-5x their value back in new and existing customers if promoted across the proper channels in the right way.
Percentage-wise, medium-sized businesses that are growing or trying to grow will see the highest benefits from more expensive videos, whilst smaller businesses will see the best results from sub £5000 videos.
Bonus Myth: "Video Always Costs a Fortune"
Not with us, it doesn’t! We can work with pretty much any budget, from £750 to £100,000. We want to help you get the most out of our video content to grow your business and reach your goals.
Sound like something you’d be interested in? Contact us today